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Studio Vetyver Capsule 003: “Sodium” Campaign IG Reel Video

Location

Singapore Clementi Stadium 127156

Date

11.2024

JOB POSITION

Art direction

Project type

IG Reel

CAPTION NOTES:

Show five outfits of the new collection through the model in the running race preparation posture, and the fun of the moment of victory.

Creative Process:

As the Creative Director, my concept for this video centers on creating visually striking imagery that immediately captures attention. The piece fuses elements of fashion, athletic competitiveness, and the explosive energy of youth. Drawing inspiration from an athlete’s final sprint on the track, it expresses a dynamic and powerful brand identity infused with a sense of vitality and contemporary style.

© 2025 by Theo Caoyunxi

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