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Studio Vetyver Capsule 003: “Sodium” Campaign IG Reel Video
Location
Singapore Clementi Stadium 127156
Date
11.2024
JOB POSITION
Art direction
Project type
IG Reel
CAPTION NOTES:
Show five outfits of the new collection through the model in the running race preparation posture, and the fun of the moment of victory.
Creative Process:
As the Creative Director, my concept for this video centers on creating visually striking imagery that immediately captures attention. The piece fuses elements of fashion, athletic competitiveness, and the explosive energy of youth. Drawing inspiration from an athlete’s final sprint on the track, it expresses a dynamic and powerful brand identity infused with a sense of vitality and contemporary style.


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