BRAND INTRODUCTION:
Studio Vetyver was founded by Singaporean designer Pit Firdaus Aris. It combines modernist fashion with Singaporean art and culture. Materials and structures of clothes are explored from an experimental perspective.

CAPTION NOTES:

The lookbook of SODIUM.
Fashion outfits, made up of a new collection of pieces.

CREATIVE PROCESS:

As the creative director, I designed this campaign to continue the brand’s signature avant-garde and bold style while infusing it with vibrant, high-saturation tones and retro sports elements. In developing the creative direction, I drew inspiration from 90s and 00s vintage sports brand posters and chose student athletes and sports players as models, with props like sports equipment in hand. This emphasizes both the fashion-forward attitude and a connection to Singapore’s local sports culture and youthful energy.