Welcome Email:

I used bold typography and imagery to highlight the brand’s iconic punk elements. To maintain the clean and minimalist aesthetic of the brand’s website, I integrated minimal design with the brand’s unique style. To make the welcome email more engaging and promotional, I included options to update account details, as well as information on recent collaborations and new products. This helps customers experience the brand’s professional service and deepens their interest in the brand.

Promotional Email:

While creating the promotional email, I discovered the brand’s recent collaboration with the TV series Twin Peaks. I believe this kind of cross-industry partnership is a strong attraction point, especially for those who are fans of both the brand and the show.

At the start of the email, I researched similar brands and reviewed promotional posters from the brand’s latest collection. Inspired by this, I designed a visual using stills from key episodes, blending them with the brand’s aesthetic.

The design maintains the brand website’s signature minimalist style, while the bold, poster-like image draws attention to the new collection and sparks curiosity at first glance.

Educational Email:

I chose the designer’s recent exhibition in Hong Kong as the theme. Since subscribers to the brand’s email are likely drawn to its unique aesthetic, it’s important to further strengthen the brand’s artistic identity. Recently, the brand has also incorporated oil painting elements into its products and campaigns, enhancing its visual storytelling. This approach fosters cross-disciplinary dialogue between art and fashion enthusiasts, helping to build a strong, engaged brand community.